About 80% of MediaCart features will work without using individual consumer data, Mr. Carpenter said. That could overcome a sticking point not only for privacy advocates, with whom he said MediaCart has been in contact, but also for such retail giants as Wal-Mart Stores, Target and Walgreens, which don't have loyalty programs.Whether MediaCart will be the one that makes it, or whether it will go the way of many other attempts to enable shopping carts with advanced technology remains to be seen. But obviously there's a lot that needs to be done before a company goes from "a few pilots" to long-term relationships with major retailers. So I say, good luck, MediaCart! If your predecessors were any indication, you may need it.
But the company concedes that at retailers with loyalty programs, shoppers will probably have to swipe their ID cards to benefit from promotional offers or special features such as downloading shopping lists from their computers or uploading recipes from the carts to their computers.
Past articles about this sort of thing include:
Giant experiments with grocery store of the future
Group suggests using shopping-cart kiosks...
Another article on the Shopping Buddy Kiosk
Tags: MediaCart, Shopping Buddy, Cuesol, shopping cart, in-store media, retail media