Progressive Grocer tells us that Wal-Mart will be installing Coinstar Centers, integrated self-service units that combine a number of interesting services, as part of their 4th wall optimization plan. The article notes:
Tags: kiosks, self-service, Coinstar, Wal-Mart
The retailer will install Coinstar Centers, including the vendor's Redbox DVD rental kiosks, chain-wide over the next 12 to 18 months.In addition, as part of its 4 th Wall optimization plan, Coinstar will be removing or relocating certain entertainment products in Wal-Mart stores.We had heard that some kiosk vendors were being asked to take out their devices, and others were being asked to update them. Rather than ditching self-service entirely as some had speculated (and seemed completely counter-intuitive to me), this 4th wall thing makes a lot more sense. Now customers will learn that all of the self-service devices are located in a single place in every Wal-Mart, and can modify their shopping behavior accordingly.
Redbox is currently installed in over 800 Wal-Mart stores, and Coinstar Centers (the vendor's coin-counting machines) are installed in over 400 Wal-Mart stores in the United States.
Coinstar's 4th Wall solutions include self-service coin counting, electronic payment solutions, entertainment services, money transfer, and self-service DVD rental, in addition to 4th Wall optimization consulting.
Tags: kiosks, self-service, Coinstar, Wal-Mart
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