Monday, April 23, 2007

NCR to step up their self-service presence

A few months ago Self-Service World did an article about NCR's position in the kiosk industry, and whether they were expected to improve or decline in the market under the command of CEO Bill Nuti. While those who proffered opinions on the matter (myself included) were on the fence as to how and when NCR would make their move at the time, BusinessWeek picked up a story from the company last week indicating that they're definitely starting to focus more tightly on the self-service industry. The article notes:

Nuti hopes self-service terminals will be used by consumers to pay bills, renew driver's licenses, and buy bus and lottery tickets, gift and phone cards and even casino chips.

"There are legs for that business for the future," Nuti said.

He sees retailers expanding from self-service checkout scanners to self-service kiosks that offer multiple transactions. Retailers see it as a way to bring more customers into their stores, cash in on impulse purchases and create customer loyalty, he said.

Whether Nuti's workaholic style and attitude will allow him to drive NCR as a leader and innovator in the self-service field remains to be seen, but judging by his words (and some small actions so far), he certainly considers it to be a strategically important area for the company. Makes sense, given NCR's foothold in many of the world's top retail locations, as well as their expertise in tangential technologies like ATMs and POS systems.

Tags: NCR, kiosks, self-service

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