MobilLime to merge with Cuesol

According to this press release, Cuesol, a company that for me is synonymous with the shopping-cart mounted Shopping Buddy kiosks (now apparently renamed the Cart Companion) is planning to merge with mobile marketing firm MobilLime. The merger apparently comes with the goal of combining MobileLime's mobile loyalty and payment platform with Cuesol's kiosk and shopping cart solutions. Obligatory press release quote:

The merger with Cuesol offers the opportunity to measurably improve the shopping experience by bringing together cell phone-based rewards and promotions with interactive, self-service shopping," said Robert Wesley, president and CEO, MobileLime. "In combining the passion, creativity and technology of these two companies, we will continue to help retailers develop one-to-one relationships with their customers by transforming the retail shopping experience."

I personally like this one. While not the most obvious combination on first glance, Cuesol has demonstrated a willingness to try out unique ideas in order to improve the in-store experience, and I think that -- if done correctly -- mobile will be a natural part of that.

Tags: MobilLime, Cuesol, interactive kiosks