MasterCard takes PayPass to 5,000 locations

As Evan at Storefront Backtalk notes, MasterCard is throwing its weight behind its PayPass contactless payment system by deploying it to 5,000 venues (supposedly including many smart vending machines) in major markets. He notes that while MasterCard themselves are making a big deal out of this, many retailers don't seem to be particularly excited by the new technology. Whether that stems from security concerns about different contactless payment methods, a lack of perceived process or cost benefit, or simply a lack of customer demand (or perceived customer benefit), it seems as if the payment card companies are continuing to have a hard time getting traction for these new technologies.

Tags: contactless payment, PayPass, MasterCard