"The whole concept is to get the purchase intent in the way of the consumer so they almost trip over it," said Paul Schlossberg, president of D/FW Consulting, a Goshen, N.Y.-based firm that specializes in the food and vending industries. "If you walk into McDonald's and you can rent a movie for a buck a night, that means you're going to come back."I've seen more and more DVD rental stations (both Redbox and other-branded) in my own shopping excursions recently, so it certainly seems like the industry is making some positive gains (either that, or a lot of people are going to lose money on it). The ultimate solution, of course, would be to make all of the machines compatible, so I can rent a movie from a Redbox kiosk at a McDonald's but then return it to somebody else's kiosk at another location.
Past articles about Redbox:
Redbox signs Smith's Food & Drug
McDonald's DVD kiosks drive sales
McDonalds expands use of DVD kiosks
Tags: Wallgreens, DVD rental kiosk, DVD kiosk, Redbox