RedboxTM, the nation�s leader in automated DVD rental services, today announced an agreement with Smith�s Food & Drug, a division of the Kroger Co., to feature fully automated DVD rental kiosks in Smith�s locations throughout the western United States. Redbox DVD kiosks are now installed and operating in 27 Smith�s locations throughout Las Vegas, providing customers with an expanded one-stop shopping experience. By June 2006, redbox expects to have kiosks installed and ready for use in approximately 70 percent of Smith�s locations throughout Las Vegas, Salt Lake City and Albuquerque.
Las Vegas moviegoers are invited to experience first-hand the convenience of redbox with a free, one-night movie rental. Customers can take advantage of the free DVD offer by visiting any Las Vegas-area redbox by April 15, 2006 and entering the promotional code: LASVEGAS. One free night rental per customer is permitted.
"We are very pleased with the success of redbox in Las Vegas, and are looking forward to expanding our reach in other Smith�s locations this year," said Gregg Kaplan, Chief Executive Officer of redbox. "This is an exciting opportunity to introduce more consumers to the ease and convenience of redbox."
"Smith's is delighted to be the first major outlet for redbox in Las Vegas, and our 24-hour store operations will provide total flexibility for customers," said Kenny Kimball, Smith's group vice president, operations. "Redbox offers one more reason for consumers to choose Smith�s and get a little more from their shopping experience."
Each fully automated redbox DVD rental kiosk holds more than 500 DVDs, representing 50-60 of the newest movie releases, with new titles available every Tuesday. Consumers simply use a touch screen to select their favorite movies, swipe a valid credit or debit card and go. For added convenience, customers can keep the DVD for as long as they�d like for $1 per night plus tax, and return their DVD to any redbox kiosk nationwide.
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