Four years after opening Television City, its groundbreaking television research center and entertainment venue in Las Vegas at the MGM Grand hotel, CBS has added 75 new counter top kiosks designed and manufactured by SeePoint Technology of Redondo Beach, California.
Visitors to the Television City research center participate in individual research sessions by viewing programming right from the kiosk and then reacting to the content by responding to survey questions on the kiosk. The large, vibrant and crystal clear touch LCD screens integrated with the SeePoint kiosks provide an ideal platform for displaying the content-rich television shows, movies and promotions previewed by CBS at Television City. The SeePoint systems also provide robust and responsive multimedia computing for the most dynamic interactive experience.
The market research conducted at Television City provides CBS with a source of continual interaction with and insight into its television viewing audience. By conducting individual research sessions on the large screen kiosks, visitors no longer have to wait for scheduled group sessions, and CBS can conduct more research sessions and interface with more visitors. The individual research sessions also give CBS the advantage of showing a wider array of content that is better geared to the target audience demographic of the particular programming. Additionally, each SeePoint terminal is linked to the Internet, allowing CBS executives to author and revise questionnaires as well as track viewer response from remote locations on a real time basis.
Wednesday, February 22, 2006
From the press release on their homepage, SeePoint announces that:
Posted by Bill Gerba at 10:33 AM