KioskMarketplace.com brings us a story on, "Fishbowl, a full-service marketing company for the hospitality industry, [who] announced in a news release that Metromedia Restaurant Group has rolled out Fishbowl’s Guest Loyalty relationship marketing program in all four of the MRG chain brands.
"Fishbowl rolled out the Guest Loyalty program to the 540+ corporate and franchise locations of Ponderosa, Bonanza, Steak and Ale, and Bennigan’s over a 2-year period.
"At 64 Steak and Ale locations, enrollment kiosks enable diners to enroll in the Preferred Guest List. After sign up, members receive the Guest Loyalty program e-mails including welcome messages, special promotions, and member discounts."
Read the complete story here.