Monday, March 07, 2005

Sheetz deploying pump-side kiosks to 3,100 locations

Middle-America convenience store chain Sheetz is trying a new marketing tactic, enticing the captive audience pumping gas into their convenience stores...

"Panasonic Industrial Co. said its contactless smart card technology will be installed in Gilbarco Veeder-Root fuel pumps at 3,100 fueling positions at Sheetz Inc. convenience stores, beginning this February.

The Gilbarco-brand pumps will be retrofitted with a Panasonic “hybrid” card reader, incorporating both contactless payment and magnetic stripe read capabilities. In test market trials conducted in late 2004, consumer reaction was “extremely positive” toward the speed and convenience of contactless payment, in which the consumer pays by a wave of his or her card, the company said."

Read the complete press release here.

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