Tuesday, June 17, 2008

HP launches new touch-screen desktops

As reported in Advertising Age, of all places, HP is getting serious about the touchscreen terminal market, if their latest offerings are any indication. While many other manufacturers have been playing in this space for a while, HP's new line of computers is... well, I'll just say it... sexy -- if you could ever call a touchscreen computer sexy, anyway.

Interestingly, while Dell, IBM and others have always pointed their touchscreen offerings squarely at the business market, HP's line is definitely designed for consumers. I'm not entirely sure how or why they think adding a touchscreen to a desktop PC is going to empower consumers to work faster, smarter, or just have more fun, but then I'm not a consumer product marketing specialist, so perhaps the obvious is just eluding me right now.

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