Thursday, December 20, 2007

Ecast launches BarPulse song popularity metric

Ecast, a company that claims to operate the largest digital jukebox network in the US (with over 10,000 locations on record), has announced that they will be releasing monthly data on the popularity of the songs users choose to play. From their press release:
Ecast provides digital music to over 10,000 bars and nightclubs across the country. Each week, Ecast adds more than 1,000 tracks to its nationwide network. The new survey, to be released on or about the 15th of every month, shows the most popular song plays, nationwide, from that month's newly added content to the network.
So far, R&B and hip hop have dominated the results, so while "BarPulse is designed to provide a snapshot of what Americans are listening to while they are out in bars and lounges" according to Lisa Tiver, the firm's Senior Vice President of Business Affairs, more likely they're capturing a bigger slice of the urban pie. No word on whether they'll be releasing the data on a region-by-region or city-by-city basis, which would be much more useful to marketers.

As for me, I'm just feeling old since I don't think I could pick out a single one of the songs on their November 2007 "most popular" list. :/

Tags: , ,

No comments: