Tuesday, October 23, 2007

MediaMouth expands onto Facebook

This piece of news came out a little while ago, but it's still worth a mention:

MediaMouth (previously known as Digital Kiosk Technologies), a company known for retail kiosks which allow users to download music to a CD, is expanding their operation onto the hugely successful social networking site Facebook. According to this article on Yahoo! Finance, "MediaMouth's new Music Gifts(TM), brand music application for Facebook, is the first and only music store application on Facebook that allows users to buy and gift individual music tracks and create custom mix CDs directly from their profile page, as well as share music clips and playlists with their Facebook friends."

This is a great move on the part of MediaMouth, even if it does take them away from their self-service roots. Facebook really is one of the best places to reach younger audiences, and it is arguably more powerful than MySpace (at least until the new phenom site comes along). Young audiences are a notoriously fickle yet very desirable crowd to gain the attention of, so gaining visibility via one of the Internet's irising stars is a very savvy approach. Additionally, this is a shining example of how kiosk companies can expand their brand into other technologies in order to reinforce their recognition. My guess would be that joining with Facebook will draw people to their in-store kiosks (or at least make the kiosks more visible) more than the kiosks will bring people to the Facebook feature. Either way, it's win-win for MediaMouth.

If MediaMouth can show success with this project, it opens doors for other companies to think outside the box and pursue similar advancements. Don't be surprised if others (e.g RedBox, DVDPlay, etc.) start to look for an angle they can take in order to establish some kind of Facebook, MySpace or other social media network tie-in in the near future.

Although, given how long social networking sites are hot these days, the wisest decision may be to look for the next Facebook and work towards joining forces with that :)

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