Tuesday, August 14, 2007

Sequoia Media brings DIY movie making to Wal-Mart

While photo kiosks have become commonplace in big-box retailers like Wal-Mart, vendors have been looking for ways to provide more services through these devices in order to boost sales. I've seen kiosks that let you send finished photos away to be blown up into posters, and others that let you screen photos onto T-shirts and other soft goods, but this offering from Sequoia Media is the coolest extension of the photo kiosks that I've yet seen. From this MediaPost writeup:
The myMovieMaker service, available in Fujifilm photo kiosks at Wal-Mart stores, lets customers turn digital photos into personalized DVD movies for between $12.86 and $16.86. "We're targeting a market really underserved--the photo mom, the chief memory officer out at daily events," says Terry Dickson, Sequoia Media's vice president of marketing and business development. "They're busy. They can be at the
soccer game one day, the dance recital the next, taking photos with a phone or digital camera and then take the photos to your retail store or workstation at home and create a memory."
The company built buzz for the service by offering a free demo of the technology online, letting anybody build a short video by uploading photos into the system. While the web demo lets users email their short creations to friends and family, in order to create longer, more elaborate clips and save their work, they'll have to go to the in-store kiosks.

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