Saturday, August 25, 2007

Marc Ecko's digital grafitti inspires interaction

Maybe it's a kiosk, or maybe it's an interactive digital sign, but whatever you call it, it's pretty slick.

According to Ads of the World, "Marc Ecko wants to promote his roots and love for graffiti. Digital citylights are created that consists of an LCD and a bluetooth interface. People will get the possibility to access the citylight via bluetooth with their cell phones and spray their own graffiti with the cursor of their phone."

While the electronic poster doesn't really provide any kind of self-service function, the ability to engage passers by and engage users with a unique interactive experience puts this thing -- whatever it actually is -- firmly in the "kiosk" camp for me.

There's no word on whether this is a one-off project or part of a larger deployment, but JC Decaux has experimented with similar interactive advertising devices in the past, and in fact this could be the same exact hardware used for some of those past campaigns.

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