Rarely do so many vices come together in the form of a kiosk, but when they do, watch out! ISI Ltd. has deployed sports wagering kiosks to the Hooters Casino Hotel in Las Vegas. The establishment, which features 696 "Hooterized Florida-casual rooms" (whatever that means), plans to use the ISI kiosks to offer bettors a, "faster, more convenient method to place sports bets." As their press release notes:Tags: kiosks, self-service, betting kiosks, Hooters, ISIThe two orange iSports Stands, which display a photo of Michelle Nunes – Miss Hooters International and a blackjack dealer at Hooters Casino Hotel – are the first specially designed kiosks in Las Vegas. The iSports Stands are expected to be fully operational in time for the busiest sports book day of the year – Super Bowl Sunday.
“Hooters is a unique, world-famous brand with a very loyal following,” said Bill Stearns, president of ISI. “We designed the kiosks to attract curious guests to take a look and try this new technology. It’s very simple to place bets, and the kiosk can be open practically 24 hours.”
Stearns compares the machines to using the ATM at a bank instead of dealing with the teller.
“We believe once legal bettors experience the additional features like receiving special offers from our advertisers, checking weather during events, obtaining advice from a professional sports handicapper, booking show tickets or making golf reservations, they will prefer the kiosks,” he said.
ISI co-developed the iSports Stand with AWI Manufacturing, Inc. (AWIM). Acting as a stand-alone sports book, the iSports Stand provides the same services as an in-casino sports book. Also unique is the ability for local and national businesses to advertise on the kiosk’s video screen, side panels and through on-screen banner ads. This is the first time companies and products outside of the casino can reach guests on the gaming floor.
Subscribe to this blog
No comments:
Post a Comment