Tuesday, January 30, 2007

Hooters-branded kiosks combine sports betting with good ol' Southern hospitality

Rarely do so many vices come together in the form of a kiosk, but when they do, watch out! ISI Ltd. has deployed sports wagering kiosks to the Hooters Casino Hotel in Las Vegas. The establishment, which features 696 "Hooterized Florida-casual rooms" (whatever that means), plans to use the ISI kiosks to offer bettors a, "faster, more convenient method to place sports bets." As their press release notes:

The two orange iSports Stands, which display a photo of Michelle Nunes Miss Hooters International and a blackjack dealer at Hooters Casino Hotel are the first specially designed kiosks in Las Vegas. The iSports Stands are expected to be fully operational in time for the busiest sports book day of the year Super Bowl Sunday.

Hooters is a unique, world-famous brand with a very loyal following, said Bill Stearns, president of ISI. We designed the kiosks to attract curious guests to take a look and try this new technology. Its very simple to place bets, and the kiosk can be open practically 24 hours.

Stearns compares the machines to using the ATM at a bank instead of dealing with the teller.

We believe once legal bettors experience the additional features like receiving special offers from our advertisers, checking weather during events, obtaining advice from a professional sports handicapper, booking show tickets or making golf reservations, they will prefer the kiosks, he said.

ISI co-developed the iSports Stand with AWI Manufacturing, Inc. (AWIM). Acting as a stand-alone sports book, the iSports Stand provides the same services as an in-casino sports book. Also unique is the ability for local and national businesses to advertise on the kiosks video screen, side panels and through on-screen banner ads. This is the first time companies and products outside of the casino can reach guests on the gaming floor.

Tags: kiosks, self-service, betting kiosks, Hooters, ISI

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