[T]he moment it detects a pedestrian it springs into life. The monolith-like installation first swivels either right or left to ensure that the creative message is directly in front of the consumer. It then snaps a photograph of the person and displays it on a screen.What would be really clever is if the device could somehow interact with the user's current cellphone -- perhaps by sending an SMS or a Bluetooth message -- but there's no word on what the display actually does, aside from follow you around.
Unrelated (though from the same article), we now have a new front-runner for dumbest advertising-related statement: "The technology inside mobile phones is now so complex that it deserves an advertising medium that reflects that processing power." Yes, AdAge, that's it. What people have been crying out for is a way to better harness the power of their cellphones so they can be advertised to.
Tags: Nokia, interactive furniture, kiosk, digital signage, airport signage, airport advertising