I can't imagine that a 50% increase is really sustainable (there must be some novelty factor involved), but then again, I know that I've personally gone into Barnes & Noble, looked for a book, asked for help, was continually unable to find what I was looking for, and left empty handed (usually to go home and buy what I was looking for at Amazon). The retailer says they plan to add additional features to the kiosk later, but for now the focus is entirely on the RFID systems.
Kiosks have been designed for the retailer that track books by section and shelf location as well as the ability to order. Customers using the kiosk have increased their purchases by 50 percent compared to what they were buying prior to the technology tool being placed in stores.
Selexyz' RFID system allows the retailer to track books on an individual basis from the point where a sku leaves the distribution center to the point it is purchased. The system can even identify when a book has been placed in the wrong section of the store.
According to the bookstore chain, it has achieved an almost 100 percent accuracy rate. Errors have resulted when tags were placed in the wrong area on an item or because they fell off.
I also blogged briefly on Using RFID to improve the customer experience over at In-Store & Retail Media News.
Tags: RFID, kiosks, in-store media, merchandising, self-service, product locator