Saturday, September 30, 2006

VisualStore notes the "return of the kiosk"

As I wrote about in Digital Signage News, Visual Store is running an article about in-store digital merchandising techniques. Check out their paragraph on interactive kiosks making a return:
We're also witnessing the rebirth of the kiosk (the Edsel of the 1990s). Virgin Records recently launched a floor display where customers interact with a music video. Gesture-recognition software senses the interaction and projects interactive content.

Small, inexpensive micro point-of-purchase devices, attached to shelves, have pre-loaded advertising messages, both static and animated. Taking the concept one step further, micro tag players use new OLED (organic light emitting diodes) technology. These displays are thinner, brighter and have a 180-degree viewing angle for video and animations. This technology has also fashioned the next generation of name tags, so that staff can stand out from the crowd.

Electronic ink is a new product that uses charged particles printed onto a plastic film and layered to a sheet of circuitry. These pixels are then controlled by a display driver, which is charged by battery, about the size of a candy bar. The device can be used for shelf signage and menus, and can feature up to seven images. Touch-interactive or smart-shelf technology features a hardwire embedded into a shelf. As items are removed and replaced, audio and visual messages start up and speak to the customer.
You can read the full article here.

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