Monday, July 17, 2006

Sephora launches Beauty Insider kiosks

According to the online weekly bulletin at Creativemag, Sephora is testing a new loyalty program called Beauty Insider, which, among other things, "provides clients with special knowledge, exclusive information and an all-access pass to personalized beauty."

In order to subscribe to the program, customers have to register at special Beauty Insider kiosks placed in select Sephora stores (no word on whether the program is planned to roll out to all stores). The kiosk collects some vital personal information (the usual contact info, plus some beauty-specific items about skin color, etc.) and then subscribes the customer to the program.

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