Wednesday, June 21, 2006

Indigo Books & Music investing in kiosks

Indigo Books & Music, Canada's largest bookseller, is expanding their web presence (to better compete with, and additionally "plans to make a 'major investment' in 'sexier, user-friendly" hardware and software at their kiosks, which are used by more than half of shoppers,'" according to this article at CANOE Money.

The company of about 6,300 employees also operates, an online retailer of books, gifts, music, videos, and DVDs. Interestingly, they claim that ever since the Internet generation became old enough to buy books, use of the in-store kiosks has gone up tremendously, to the point where that's the first (and sometimes only) thing that a certain segment of their customer base wants to use when coming into the store.

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