Walgreens last week said it will install RFID-enabled technology chain-wide to track the placement and effectiveness of P-O-P displays and materials.
Provided by Goliath Solutions, the system will initially track P-O-P materials from 15 consumer packaged goods manufacturers, said Walgreens, which declined to identify the participants or a timeframe for the rollout. The chain will combine the data from Goliath's system with scanner data to analyze the sales effectiveness of displays in real time. The system also will be used to direct store managers about proper execution, the company said.
Tuesday, December 06, 2005
Not exactly kiosk news, not exactly digital signage news, but interesting and certainly important for our industry:
Posted by Bill Gerba at 10:16 AM