Tuesday, December 06, 2005

Walgreens to RFID-enable their POP displays

Not exactly kiosk news, not exactly digital signage news, but interesting and certainly important for our industry:

Walgreens last week said it will install RFID-enabled technology chain-wide to track the placement and effectiveness of P-O-P displays and materials.

Provided by Goliath Solutions, the system will initially track P-O-P materials from 15 consumer packaged goods manufacturers, said Walgreens, which declined to identify the participants or a timeframe for the rollout. The chain will combine the data from Goliath's system with scanner data to analyze the sales effectiveness of displays in real time. The system also will be used to direct store managers about proper execution, the company said.

Goliath has been used in a number of POPAI studies to gauge the effectiveness of POP, including in one study that feature. The complete article can be found here, at the In-store Marketing Institute.

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