Subway has installed Pro-Tech Kiosks in a number of Subway stores throughout the United States and in Latin America as a way of improving the customer’s experience by reducing the time customers wait in line, allowing customers to order at their own pace and to customize their sandwich build-up (light mayo, heavy on the olives, extra cheese).That second paragraph is the one to watch -- most Subway stores are self-owned franchises, so unless there is a corporate mandate requiring the use of in-store kiosks, each franchise owner would have to decide for himself whether to use the devices.
Subway store owners are placing 2-3 Kiosks directly at the front counter and are able to serve more customers in less time, especially during peak hours since the Sandwich Artists are focused on making sandwiches, wraps and salads as opposed to taking orders. The overall experience for the Subway customer and the owner is positive.
Pro-Tech provides (3) types of Self-Ordering Kiosks for Subway. The In-store version, mounted at the front counter is the most popular while the Remote version allows for Kiosks to be placed in “remote” areas, like the lobby of an office building, in a hospital, at a sports venues, such that customers can order from Subway via this “virtual’ Subway store and arrange for timed pick-up or delivery. The 3rd Kiosk option is for the Drive-Up window whereby the Kiosk accepts customers’ orders and payments at the drive-up kiosk that automatically adjusts to the height of the car window.
Friday, October 21, 2005
According to this press release on their site, Pro-Tech kiosks have been selected by Subway for use as in-store and off-site ordering and payment stations.
Posted by Bill Gerba at 3:48 PM