POPAI partners with Brand Experience Lab

POPAI, the Global Association for Marketing at-Retail, and The Brand Experience Lab LLC have launched a new joint membership program to test and verify marketing technology applied in the at-retail environment. The program provides access to the latest technology being qualified by the Brand Experience Labs in New York's SoHo district, and is offered to initiate members into the world of marketing at-retail technologies. Members are exposed to the latest cutting-edge strategies and learn how to effectively integrate them into a brand campaign to deliver the branded experience to the customer at-retail. "POPAI members will be pleased with the innovative marketing approach the Brand Experience Lab brings to the evaluation of technologies for at-retail use," said Dick Blatt, president and CEO of POPAI.