Wednesday, September 28, 2005

Kiosk survey finds self-service users satisfied

As if the title wasn't enough of a mouth-full.... In an interesting study of German supermarkets, NCR found that most were pleased with the availability of self-service options provided through interactive kiosks, self check-out lanes, etc. Here's a quote:
"Close to 88 percent [of those surveyd] reported self-checkout experience as "very positive" and 86 percent said they will "definitely" or "probably" use self-checkout again. Neither age nor gender had a significant influence on consumers' willingness to accept the new technology....

"Seventy-six percent use self-checkout because they find being able to get their shopping done quickly is "important" or "very important." More than two-thirds believe they can complete their transactions more quickly when they do it themselves. In addition, 24 percent said they use NCR FastLane to avoid waiting in line at the traditional checkouts.

"Twenty-five percent of shoppers surveyed using assisted-service lanes said they chose the traditional checkout because they were purchasing large numbers of items on sale, or large numbers of the same item. Half of the self-checkout customers were against limiting the number of items they can check out through these lanes, with 60 percent wanting the freedom to use shopping carts as well as baskets."
KioskMarketplace has the whole story, which is worth reading, even if the survey results are "sponsored" by a company with a significant vested interest in seeing positive results :)

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