Friday, September 30, 2005
Gaming is huge, and Dell wants a piece of this very lucrative market. To that end, they've decided to showcase some of their high-end (and high margin) PCs by installing them into kiosks at GameStop locations across the country. As Next Generation notes, "The company has placed 25 trial-kiosks in stores in Dallas, New York, Chicago and Los Angeles. It wants to show games consumers the benefits of PC gaming, and its new sleek machines. Consumers won't be able to buy the machines through GameStop, but they can make their purchases online. Dell does not retail its products in the traditional manner."
Posted by Bill Gerba at 9:03 AM