Tuesday, August 16, 2005

Shelf-front kiosks coming of age

James Bickers has a nice article at KioskMarketplace about shelf-mounted kiosks and the next generation of retail marketing technologies. From the article:

"A well-established kiosk application is the price look-up unit, usually mounted on a pole or end-cap. According to Nick Daddabbo, senior product manager for Skaneateles Falls, N.Y.-based Hand Held Products, there is no reason these devices cannot do much more than merely dispense prices – he said other great applications include inventory look-up, store mapping and wayfinding, loyalty card tracking, on-screen marketing and cross-selling.

"The opportunity to put multiple types of key buying information at the customer’s fingertips is really what makes these applications ‘killer,’" he said.

"Hand Held’s Image Kiosk unit does all of these things, and also can be modified to dispense custom coupons with the addition of a small form-factor printer."

You can read the rest of the article here.

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