Tuesday, August 09, 2005

Intellifit body scanning kiosks installed into malls

In a nod to futurists everywhere:

"Starting today, Intellifit will roll out its award-winning Intellifit System(TM) in six select malls owned and operated by the Pennsylvania Real Estate Investment Trust (PREIT), General Growth Properties and Westfield Corporation, whose managed properties represent 30 percent of all malls in the US. The first mall to receive an Intellifit Kiosk is Willow Grove Park, just north of Philadelphia. Additional Intellifit Systems will be installed at the Garden State Plaza (Paramus, NJ); Citrus Park Town Center (Tampa); Arcadia Center (Los Angeles); Tyson's Galleria (McLean, VA); and Northbrook Court (Chicago) in the coming weeks.

"'By using Intellifit kiosks in malls, more shoppers will be able to quickly and conveniently find the brands, styles and sizes of clothes that fit them best across all participating apparel retailers,' said Ed Gribbin, president of Intellifit. 'In about 30 seconds, Intellifit can virtually eliminate the hassle of dragging armfuls of clothes into fitting rooms because shoppers generally don't know what sizes will fit them best in the hundreds of different brands they see. Intellifit will not only benefit shoppers, it will improve the overall mall shopping experience, benefiting the participating retailers, brands, and mall operators as well.'

"When shoppers step fully clothed into Intellifit's cylindrical glass booth, the system quickly and accurately captures their body measurements in about 10 seconds. The Intellifit System analyzes the measurements and compares them to the garment sizing data provided by participating retailers. Consumers can then use Intellifit's intuitive Find What Fits touch-screen apparel search engine to choose the types of garments for which they wish to shop, and the Intellifit System prints out the brands, sizes and styles of clothing that would fit them best."

This is an extremely cool concept. I wonder if it works? You can read the rest of the spin here :)

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