"[P]romotional material can be picked up by anyone with a cell phone equipped to handle Bluetooth, a form of short-range wireless transmission.
"Downloading a full-length movie trailer from the kiosk takes about 30 seconds, and there is no fee from the phone's service provider. One ring tone offered is an emphatic voice from the movie 'Kingdom of Heaven' that declares, 'Protect the stones!'
"Moviegoers can also download cell phone screen 'wallpaper' of Brad Pitt or Angelina Jolie in 'Mr. and Mrs. Smith.'"