"HoloDeem, Inc. of Kirkland, Wash., recently introduced the HoloDeem Coupon Machine, a three-sided kiosk about the size of a refrigerator. Shoppers walking by the front of the machine see 3-D holographic aerial images and video. The images appear to float in space. The company calls them holo-ads and holo-mercials. Computer touch screens mounted on both sides of the kiosk give shoppers an opportunity to learn more about the holo-advertised products and receive coupons.
"The HoloDeem company claims that when used in tests, the Coupon Machine increased the sales of participating products by as much as 35 percent. The company believes the timing is right. Shoppers have experience using ATM kiosks and photo kiosks. And supermarkets use kiosks for self-checkout, deli ordering and coin-counting."
Read the full article here.
Friday, June 17, 2005
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