Thursday, April 21, 2005

In-taxi kiosks take aim at passengers

This isn't the first time I've mentioned in-taxi digital sign networks, but has a new article with some nice pictures that are worth looking at. They say:

"According to Gottlieb, [Interactive Taxi's] CEO, there are more reasons to be optimistic. 'The service we’re providing benefits everybody. The city benefits from being able to list information and services free of charge. The passengers benefit from a service that’s free and fun to use, and which they can mute or turn off at any time [though in-taxi surveys conducted by iT showed 94 percent of passengers want more taxis with screens]. Cab owners therefore benefit from happier customers – some of whom even specifically request cabs with screens. Finally, advertisers love the service as it allows them to communicate with an attractive demographic by making use of the different benefits of TV, Internet and wireless advertising.'"

You can read the whole article here.

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