"Planar Systems, Inc. (Nasdaq:PLNR), a worldwide leader in flat-panel display systems, is announcing that independent software vendor GO!Network is utilizing Planar's Integrated Marketing Solution, a hardware platform for interactive kiosks, for its clients' consumer marketing efforts at tradeshows, shopping centers and sporting venues.
GO!Network deployed its proprietary customer lead-generation and loyalty software, which facilitates the exchange of customer information for merchandise discounts, product giveaways and sweepstakes entries, on 19 of Planar's DS15i products. The retail-ready design of the DS15i enabled GO!Network to install its software, customize the content, test the application and deploy the units in just five days. The first two deployments on Planar kiosks, at the Homeworld Show at Edison Field in Anaheim and Fiesta de Carnival in February 2005, resulted in more than 7,500 leads for GO!Network's partners."
The full press release is here.
Monday, March 21, 2005
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